Trade Analytics & Business Insights Manager
Công Ty Cổ Phần Masan Meatlife
Thoả thuậnĐăng ngày: 1 ngày trước
Công Ty Cổ Phần Masan Meatlife
KEY RESPONSIBILITIES
1. Trade Marketing Analytics & Business Insights
• Develop analytical frameworks to evaluate Trade Marketing performance across GT, MT, CVS, and E-commerce channels.
• Analyze key commercial metrics including:
• Sales uplift
• Distribution and Numeric Distribution
• Visibility & Share of Shelf
• Promotion effectiveness
• ROI of trade investments
• Category and channel performance
• Generate actionable insights to improve trade execution and business performance.
• Partner with Trade Marketing and Sales teams to identify growth opportunities and risks.
2. Trade Investment & Promotion Effectiveness
• Establish measurement methodologies for trade promotion investments.
• Evaluate effectiveness of:
• Consumer promotions
• Trade schemes
• Display programs
• Listing investments
• Activation campaigns
• Support Revenue Growth Management (RGM) initiatives through pricing, promotion, and assortment analytics.
• Recommend optimization opportunities to maximize trade spend ROI.
3. AI & Commercial Digital Transformation
• Lead adoption of AI solutions within Trade Marketing and Commercial functions.
• Identify use cases for:
• Sales forecasting
• Promotion prediction
• Demand sensing
• Image recognition for store execution
• AI-powered reporting and insights generation
• Commercial productivity automation
• Collaborate with IT, Digital, and external partners to implement AI-driven tools and platforms.
• Drive digital transformation initiatives across Trade Marketing operations.
4. Dashboard, Reporting & Business Intelligence
• Design and standardize Trade Marketing dashboards using Power BI and other visualization tools.
• Build real-time monitoring systems covering:
• Sales performance
• Promotion performance
• Distribution performance
• Execution KPIs
• Market data
• Automate reporting processes to reduce manual efforts and improve decision speed.
• Ensure data quality, governance, and reporting consistency.
5. Cross-Functional Business Partnering
• Partner with:
• Trade Marketing
• Sales
• Marketing
• Finance
• Supply Chain
• Digital & IT
• Support annual business planning and channel strategy development.
• Provide strategic recommendations to senior management based on data and AI-generated insights.
6. Team Leadership & Capability Building
• Lead and develop a team of Business Analysts, BI Analysts, and AI Specialists.
• Build analytics capabilities across Commercial and Trade Marketing teams.
• Promote a culture of fact-based decision making and continuous improvement.
• Coach stakeholders on data storytelling and business analytics practices.
Education
• Bachelor's degree in Business Analytics, Economics, Statistics, Data Science, Information Systems, Marketing, or related fields.
• Master's degree is an advantage.
Experience
• 7–10 years of experience in Business Analytics, Commercial Analytics, Trade Marketing Analytics, Revenue Growth Management, or Business Intelligence.
• Minimum 3 years of people management experience.
• Strong FMCG experience is highly preferred.
• Experience working with MT, GT and Modern Trade channels is a significant advantage.
Technical Skills
• Advanced Power BI, SQL, Excel, and Data Visualization.
• Experience with:
• Trade Promotion Analytics
• Commercial Performance Analytics
• Revenue Growth Management
• Category Analytics
• Forecasting Models
• Familiarity with AI and machine learning applications in commercial functions.
• Knowledge of FMCG retail execution metrics and distribution KPIs.
Leadership Competencies
• Strategic thinking and business acumen.
• Strong stakeholder management.
• Excellent communication and data storytelling skills.
• Change management and digital transformation leadership.
• Ability to translate complex data into actionable business recommendations.