Analyze and optimize digital marketing performance across channels.
Develop and maintain dashboards, reports, and visualizations using Power BI and DOMO.
Gather and translate business requirements into analytics and reporting solutions and generate actionable insights and recommendations to improve system effectiveness.
Work with marketing platforms such as Google Campaign Manager (CM360), SA360, Meta Ads Manager, and Adobe Analytics to measure and track performance.
Partner with Data, and Technology teams to support data integration, reporting, and performance measurement initiatives.
Fulfil other tasks as assigned by your People Leader and/or authorized representative of NAB Vietnam from time to time.
Yêu cầu công việc
5+ years of experience in Digital Marketing Analytics, Business Analysis, or a related field.
Strong understanding of digital marketing channels and campaign measurement.
Hands-on experience with CM360, SA360, Meta Ads Manager, and Adobe Analytics.
Experience building reports and dashboards using Power BI and/or DOMO.
Basic knowledge of SQL and ETL/data pipeline concepts.
Strong analytical, stakeholder management, and communication skills.